In the early 1900's, the Canadian Olympic Team was among the first to use the maple leaf as an icon for our nation. We drew from this rich history in re-imagining the Team’s identity, working to create a system that put this tradition back in its rightful place in as timeless a fashion as possible.
A short video piece on our work and process.
The new, official Team Canada mark.
Role Brand Strategy & Identity Design
For Canadian Olympic Rebrand
Type Brand, Identity