Adam Bognar

designer, director & producer

Adam Bognar

McLaren F1 Pit Dashboards

We were tasked with designing a series of future-concept dashboards in collaboration with SAP and McLaren F1.

SAP HANA enables McLaren’s existing systems to process data 14,000 times faster than before, allowing the team to run real-time analysis, make more accurate predictions, and guide their drivers while the cars are on the track.

The dashboards explore how SAP HANA’s big-data technologies and predictive data visualization can improve driver performance and decision making for the Vodafone McLaren Mercedes Formula 1 Team.

  • Role Creative Direction, Data Visualization

  • For SAP & McLaren F1

  • Date 2014

  • Type Data Visualization & UI Design

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